polarisfactor – Digital Architects
15 Oct 2026·CTV & Streaming·Source: Golem

Freenet Acquires 100% Ownership of Exaring and CTV Platform Waipu.tv

German telecom provider Freenet has acquired the remaining 25% stake in Exaring, securing full control of Germany's leading independent IP-TV and CTV platform Waipu.tv and its 12,000 km fiber backbone.

What happened

Freenet AG has acquired the remaining 25% shareholding in Exaring AG rather than pursuing a separate IPO, taking 100% ownership of Waipu.tv—Germany’s largest independent IP-TV and Connected TV platform—along with Exaring’s 12,000-kilometer fiber-optic infrastructure. Full integration gives Freenet complete strategic control over one of the fastest-growing addressable TV and programmatic CTV inventory sources in the DACH market.

Key facts & figures

  • ·Freenet increases its stake in Exaring AG from 75% to 100%, preempting a standalone IPO.
  • ·Includes Germany's leading independent CTV/IP-TV platform Waipu.tv and a 12,000 km fiber network.
  • ·Waipu.tv represents one of the largest programmatic CTV and FAST channel supply sources in Germany.
  • ·Consolidates telco subscription relationships with addressable big-screen ad monetization.

Why it matters — our perspective

Waipu.tv has quietly become one of the most important programmatic CTV supply sources in Germany, combining live linear IP-TV streams (via dynamic ad replacement / SSAI) with a rapidly growing portfolio of FAST channels. Full ownership by Freenet simplifies governance and opens further opportunities to pair deterministic household and telco signals with programmatic CTV monetization across the DACH market.

Key questions for investors and operators

When evaluating transactions, technology stacks, or commercial partnerships in this space, we recommend looking closely at three questions:

How is server-side ad insertion (SSAI) scaled across simultaneous live TV peaks and on-demand/FAST streams?
What share of CTV inventory is monetized via programmatic guaranteed/PMP deals versus traditional broadcast sales houses?
How can deterministic subscriber household data be leveraged for CTV targeting and measurement in compliance with German privacy law?

Companies & platforms involved

Freenet AG

German telecom and digital lifestyle group taking 100% ownership of Exaring.

Exaring / Waipu.tv

Operator of Germany's leading IP-TV and programmatic CTV streaming platform.

Let’s talk about your project.

Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.