M&A consulting and due diligence services.
Practical commercial, product, and technical evaluations for investors and strategic buyers in the digital advertising and marketing technology sector—on both the buy-side and sell-side.
Support across the entire transaction process.
Target Identification & Market Review
We help identify potential acquisition candidates and assess their market position, competitive differentiation, and realistic fit with your existing portfolio or platform.
Commercial & Technical Due Diligence
We take a close look under the hood—evaluating technology architecture, code quality, programmatic supply paths, revenue quality, and customer relationships.
Post-Merger Integration (PMI)
After a transaction closes, we support teams in aligning product roadmaps, technical platforms, data flows, and commercial operations.
Key areas of our due diligence reviews.
In AdTech and MarTech, financial figures alone rarely tell the full story. We examine the technical and commercial fundamentals behind the numbers.
Technology & Product Substance
Is the platform built on proprietary technology or fragile third-party setups?
- ·System architecture, scalability, and infrastructure unit costs
- ·Proprietary algorithms vs. standard open-source or third-party components
- ·Technical debt, product roadmap realism, and engineering team structure
Revenue Quality & Take-Rates
How sustainable are margins and customer relationships?
- ·Gross-to-net revenue analysis and supply path transparency
- ·Publisher and advertiser concentration and contract terms
- ·Direct customer relationships vs. open-exchange arbitrage exposure
Privacy, Identity & Regulation
How well is the business prepared for privacy changes and regulatory requirements?
- ·GDPR, ePrivacy, and TCF 2.2 compliance in day-to-day operations
- ·Dependence on third-party cookies vs. first-party and contextual signals
- ·Data provenance, consent handling, and clean room readiness
Integration & Growth Potential
Where are the realistic levers for growth after the transaction?
- ·Practical cross-selling opportunities between platforms and sales teams
- ·Effort and timeline required to connect APIs, reporting, and ad stacks
- ·Clear priorities for the first 100 days post-close
AdTech Due Diligence: 5 Red Flags Every Investor Should Know
Read our article on common pitfalls in AdTech M&A—from hidden technical debt and cookie dependency to fragile monetization models.
Let’s talk about your project.
Have a question about an upcoming transaction, your current ad stack, or a new monetization initiative? Feel free to reach out for a conversation.